The AAVRANI Origin Story
Reflecting on her initial inspiration, Rooshy states that some of her fondest childhood memories are of her grandmother massaging a mixture of egg whites, coconut oil, and castor oil into her hair while a turmeric-based mixture of raw honey, chickpea flour, neem oil, and coconut milk, soaked into the pores on her face. In awe, she would watch the transformative powers of these magical mixtures restore her hair and skin, and savored the tradition as a natural connection to her heritage.
Years went by, and the stressors of business school, paired with the air pollutants of NYC, left Rooshy longing for the lustrous locks of her childhood — so she decided to journey back to her roots and rediscover the Ayurvedic practices she grew up embracing.
In 2017, Rooshy met Justin Silver, at Wharton Business School, who had a background in consumer-focused investing and had experience building and scaling a Japanese-inspired skincare business. Rooshy questioned why there wasn’t a brand which reflected the skincare rituals of India. Over the next year, the duo worked relentlessly to develop AAVRANI.