Blume Origin Story
Blume was founded by sisters Taran and Bunny Ghathora, who saw many problems with the period care industry that they wanted to fix. First, they found it strange that you could easily order CPG subscriptions online like razors and skincare, but not period care products. They then learned about all the unnatural and often toxic ingredients in common period-care products, and the negative effects that period-care products had on the environment. Then, after years of painful periods and cramps, Bunny was diagnosed with PCOS. Even with a diagnosis, she still didn’t have a solution for her painful cramps. The Ghathora sisters quickly realized the common thread to all of these problems was the stigma associated with periods in society. So, they started Blume, a brand that fixed these problems by first and foremost breaking down the taboo around periods.
Launching by selling tampons and pads, they quickly created other effective period-products like their bestselling Meltdown Acne Oil and Cloud 9 Essential Oil for cramps to give women a solution for other common effects of hormonal changes during periods that affect self-esteem. Today, Blume is setting a new standard for education and self care. They are building the next generation a safe space to learn, grow and become their best naturally brave selves.