The Branch Origin Story
In 2018, Branch‘s CEO, Greg Hayes, reached his limit after furnishing dozens of offices for his commercial real estate business. Enough was enough, and Hayes in his frustration with the buying and delivery process for home and corporate offices, alike, decided to fix all the problems he saw plaguing the office furniture industry — namely, that customers had to choose between quality, affordability, and convenience.
When he founded Branch, Hayes cut out all the unnecessary middlemen who generally “gum up” the inner workings of a furniture company. Doing this allowed Hayes to lower the cost of Branch’s furniture dramatically, and allows customers to save enormously on home office goods. Hayes also added a number of perks to Branch‘s furniture buying process; such as space planning, delivery, white glove installation, and the ability to trade in used items; complete end-to-end service.