The Carbon38 Origin Story
Carbon38 Founder Katie Warner Johnson chose movement over money (literally) after graduating Harvard and declining a high-level position in finance in favor of a career in ballet. After numerous sport-induced injuries, Johnson hung up her pointe shoes and found success as a personal trainer — eventually becoming one of the top celebrity trainers in LA. As she transitioned from one fitness industry to the next, her knowledge of functional performance wear grew.
Driven to provide performance-enhancing activewear for women throughout and beyond her community, Johnson developed a passion for functional fashion. This concept sparked the business idea, and ultimately Carbon38 was born.
Originally launching with five brands, Carbon38 served as a curated platform for women to find practical, long-lasting activewear. The brand now offers styles from over 80 brands and has developed their own Carbon38 line with styles that take you from the gym, to office, to your couch, and everywhere in between. Johnson’s tenacity and passion for all things movement fuels the core of Carbon38, as she serves not just as founder but leads their marketing, merchandising, technology, product, and analytics teams.