The Doe Lashes Origin Story
Already a “serial entrepreneur” at 23, Jason Wong noticed that his girlfriend always struggled to put on her fake eyelashes before they went out on a date. He started to learn more about the fake eyelash industry and realized that the current production process, business model, and products were incredibly outdated. When he spoke with his female friends who wore fake eyelashes about the problems they had, much of the feedback he received highlighted four main problems: fake eyelashes were too heavy, did not fit all eye shapes, caused irritation, and were just generally uncomfortable to wear for any length of time — if they even lasted that long.
When he couldn’t find any products that offered an acceptable solution to the frequent faux-lash faux pas, Wong decided to tackle the problem himself by creating better quality, natural-looking, lightweight, durable, and comfortable fake eyelashes made out of natural Korean silk hair.
Doe Lashes continues to gather user feedback on the lashes they create in order to perfect their products and ensure that their line of lashes includes enough style variety so that everyone can achieve the looks they want. With new product launches like skincare pimple patches and cotton rounds for makeup removal, Doe plans to expand their product line and continue to help users embrace and extend their natural beauty.