The Finn Origin Story
James Shalhoub, Finn’s founder, has always loved animals. While working on a pet-based newsletter, Shalhoub realized that despite so many people creating blogs and Instagram accounts for their dogs, there was little in the way of proactive pet healthcare. When people are treating their dogs as their own children, why not hold them to the same standard of care? Shalhoub approached the start-up assist team at Gander to help make his vision of targeted health supplements a reality, and they were more than happy to help. Finn has become a massive success, and along with brands like Embark, dogs are living happier and healthier every day.