Grove Origin Story
One sunny day in San Francisco, three friends asked what the world could be if people were provided with an easy way to find healthy home essentials. The answer became Grove Collaborative. Basing its products on non-toxicity, transparency, ethical supply chains, and sustainability, Grove soon found thousands of customers invested in prioritizing the environment and making their world a better place. As the company grew and they offered clean products in more categories outside of just home products, so did the trust Grove had with consumers, both new and old, who looked for guidance on what sustainable products to use in all aspects of life. To this day, thousands of people turn to Grove to find sustainable products that meet Grove’s high standards.
Over the past three years, Grove has launched new brands like their clean beauty brand Superbloom and plastic-free personal care brand Peach. They have acquired leaders in clean health products like Sundaily’s ingestible skincare, Sustain Natural’s period and sexual health products, and Rooted Beauty’s antioxidant-rich skincare. And as they grow their businesses and offerings, they set larger sustainable goals for themselves to accomplish, like planting one million trees by 2022 and going plastic-free by 2025.