The Haus Origin Story
Legend has it that most family businesses fail by the third generation. (The first generation gets everything started; the next builds and expands; the third blows their inheritance on ill-judged schemes and indulgences). Yet Haus has emphatically defied this fate. Helena and Woody are a third generation winemaking family in Sonoma Country, California; in 2009, Woody discovered aperitifs while living in Berlin, and was struck by the German culture of drinking while enjoying companionship, rather than drinking to get drunk. He figured that, if it’s good enough for the Germans, why not for Americans? The first batch of Haus was created in the family living room with a bucket of chardonnay and lemons and elderflower from the yard. The team has determinedly retained this homegrown philosophy ever since.