hi! Origin Story
Created by Derek McCarty and Josh Campbell, hi!, which stands for Human Improvement, came to be from a shared dislike of the protein powder scene as it was. While they used protein powder in their recipes, both McCarty and Campbell were sick of reaching their hands into big plastic tubs filled with artificial ingredients that didn’t taste good. They decided to reimagine the protein powder experience from beginning to end, specifically focusing on incorporating all-natural and innovative ingredients that could be sustainably sourced. And boy, did they do so.
McCarty and Campbell searched for the best proteins available and stumbled on a micro-protein source that was not often used; crickets. As they learned more and more about the micro-protein that over 2 billion people across the world eat regularly, they realized this was exactly the protein source their powder needed. So, McCarty and Campbell created hi!’s protein powder in two flavors out of 13 all-natural organic ingredients, including cricket powder. Since hi! launched in early 2020, consumers have been quick to take a chance on cricket-powder due to its great taste, natural benefits, and sustainability focus. hi! believes that the cricket protein movement is just beginning, and they are excited to sing its praises.