The immi Origin Story
Kevin Lee (Klee) and Kevin Chanthasiriphan (KChan) have set their sights on disrupting the $42B instant-ramen industry by introducing a healthier alternative for consumers. Both founders grew up surrounded by authentic Asian foods, working alongside their families in the markets of Taiwan and Thailand. Lee’s grandparents grew rose apples on their farm in Taiwan, and Chan’s grandmother ran a noodle stall in Thailand, while his dad ran a Thai restaurant in LA.
When Klee and KChan met as product managers at a startup, they would often work and bond over food-court bowls of noodles for breakfast (bold choice). However, they knew that, while delicious, the big-box, go-to instant-ramen and noodle-bowl brands were, overwhelmingly, just not healthy.
Determined to enjoy breakfast without the post-ramen guilt, and inspired to offer their families a healthier alternative to other instant-ramen options, Lee and Chanthasiriphan created immi. They’ve already seen success and attracted investors from online food brands like Magic Spoon and Thrive Market. Once they tackle the ramen industry, these founders have their sights set on evolving other Asian snacks and favorites. Simply put, immi is just getting started, and we’re hungry for more.