Jot Origin Story
Jot is the brain child of seasoned DTC food veterans Andrew Gordon and Palo Hawken. Gordon, who founded the popular protein bar Square Organics, and Hawken, who is behind the designs of several health and wellness drink brands like REBBL, combined their expertise to tackle the at home coffee drinking experience. Originally created to offer a premium coffee experience to anyone, anywhere due to the nature of their liquid concentrate, Jot has made a name for itself based on the punch their concentrate packs in a single tablespoon, completely changing the coffee routine for the better.
The two created a completely new process for extraction and brewing coffee. Then, partnering with farms across Central and South America to ethically harvest organic beans, they perfected a coffee concentrate 20x more powerful than regular coffee. Jot’s entire production process not only focused on harvesting the best possible concentrate, but also making a sustainable business model that was environmentally friendly. And Jot has jolted to the front of coffee-lovers shelves everywhere, creating an entirely new coffee drinking experience at-home that tastes better than you can even imagine.