Juna Origin Story
Juna was founded by mom team Jewel Zimmer and Taylor Lamb to help women achieve their best life through plant-powered formulas. Lamb, who has immense growth marketing experience working at DTC brands like Lunya and Gorjana, searched for all-natural options to help her overall health, balance, and well-being when she became pregnant with her first child. She started plant-powered biohacking to optimize her own wellness, and saw a gap in the market for products specifically formulated to help women. As a serial entrepreneur and chef, Zimmer has dedicated her life working with plants and botanicals to understand their healing properties. She had made a name for herself as a fine dining pastry chef when she and Lamb set their sights on creating a modern wellness brand for women. Combining their years of research on plant-powered formulas and expertise in building successful startups, Zimmer and Lamb partnered to found Juna and create organic formulas that help women optimize their mind, body, mood and sleep.