Lovevery

Beautiful toys that support your little one's brain development at each growth phase.

About Lovevery

Every toy is made to promote a certain type of psychological development, and a certain stage in childhood, from newborns to kindergartners.

Why We Love Them

Childhood is a crucially important period, and connections made early in life can have effects many years down the road. That’s why Lovevery makes their toys to stimulate neural growth, so kids can develop their brains while having fun!

Origin Story

Longtime friends Jessica Rolph and Rod Morris joined forces in 2015 to found Lovevery, Rolph’s second baby venture after she sold her baby food business Happy Family. This time, Rolph wanted to focus on children’s growth and learning, as she saw her own three kids growing up. Together, Rolph and Morris created a business devoted to unique, creative, educational toys that every child would enjoy.

Fun and creative toys for kids to enjoy at every stage of growth
Helps the neural development of children
Parents can enjoy the time reading the books given alongside their children’s toys

The Science & The Soul

The Science

Based on meticulous pediatric research, Lovevery’s every toy has some aspect of cognitive development intertwined with the blocks, colors, or jungle gym. From simple object permanence, to literacy and mathematics, each toy will teach children as they play normally. The team has distilled the information behind each toy into a book, which parents can read while their child is playing. The toys also target specific stages of growth, and Lovevery offers a subscription to have toys arrive every few months as your baby grows up!

The Soul

Children today are sadly often lacking in simple, tangible toys to play with. The introduction of smartphones and tablets can make it too easy for many tired parents to simply hand over to their children. While there is plenty to learn online, mobile apps don’t allow for the same amount of cognitive and behavioral development. Lovevery is helping reinforce the value of living and playing out of a screen, as well as the bond forged by a parent and child playing together. These are values that we must not lose, and Lovevery is making sure we retain them.