Magic Spoon Origin Story
Cofounders Gabi Lewis and Greg Sewitz are best friends and serial entrepreneurs who, like many people, grew up eating cereal for breakfast every day . Before founding Magic Spoon, they founded a cricket bar company, Exo, which they sold to Aspire Food Group. As they thought about their next venture, Lewis & Sewitz went back to something they loved, the cereal market, which they realized was ripe for disruption. They had searched years for good for you cereal that didn’t cause the sugary crash that they had become accustomed to. They already realized that cereal blends were still filled with GMOs and sugar, which is especially harmful for the biggest group of cereal consumers, kids. So they decided to make their own cereal brand, inspired by the cereal they grew up with, but without any of the bad things. They experimented for over a year until they landed on the Magic Spoon cereal blend that people know and love. 2 years and 5000+ 5 star reviews later, we think they may be on to something.