The Masami Origin Story
Masami was started by James Hammett and Lynn Power, two beauty industry veterans who believe in the power of Mekabu seaweed. Hammett, a product manager who had worked with big beauty brands like L’Oreal and Revlon, spent time formulating the ultimate hydrating haircare line with Mekabu seaweed as the main ingredient. When he gave a sample to Power to try, after one wash she knew it was the real deal. She joined him as his partner to create and launch the brand. Masami, which means “truly beautiful” in Japanese, is named after Hammett’s husband Masa, who first introduced Hammett to Mekabu and helped Hammett create the formulations since day one. Even though they launched one month before the COVID-19 pandemic hit the US hard, they have been able to quickly grow with new and repeat customers who fell in love with the hydrating and strengthening power of seaweed the first time they used Masami.