Natural Girl Wigs Origin Story
When Founder Oluremi Martins created Natural Girl Wigs, she not only wanted to create a company that provides high-quality wigs, Afrocentric units, and hair styling resources, but also a company that celebrates black women, female friendships, and black beauty. Oluremi, having fought her own natural hair styling battles, found herself (and her hairstyle) limited by the lack of hair products and resources available to women with natural hair. Since she couldn’t find the wigs and extensions she needed online, she turned to her community for feedback and support.
She started an Instagram that celebrated black beauty and posted about how much she loved natural textured wigs. Her audience’s response confirmed that she wasn’t alone, and proved that there was a gap in the market and a common need among women looking for textured wigs and extensions to support the expressive styles they wanted to wear.
Since launching Natural Girl Wigs, Martins’ collection has expanded to over 50 wigs, and her brand has created a community built on celebrating black beauty, exploring hair personality, providing support and natural hair styling content, and generating confidence.