Olipop Origin Story
OLIPOP is the result of Ben Goodwin and David Lester’s quest to create a healthy, alternative soda that competes against some of the most well known, legacy soda brands out there. Goodwin and Lester are experienced entrepreneurs who previously founded Obi, a probiotic-infused soda brand that got acquired in 2017. Shortly after the acquisition, Goodwin and Lester decided to start OLIPOP out of a need for a healthy alternative to a traditional soda. They collaborated with some of the best and brightest researchers and scientists pioneering human gut microbiome research to inform product development. After a lot of testing, their magical, tasty drink was born.
Since launch, OLIPOP has consistently iterated on their formulas and flavors based on new health findings, research, and customer feedback. They release new flavors and have picked up many new subscribers who are swapping their traditional sodas for a healthier, gut-friendly option.