The Outdoor Voices Origin Story
After noticing a gap in the athleisure and fitness apparel market, OV Founder and CEO Tyler Haney put her Parsons design studies to use and created what quickly became a viral brand loved by millennials everywhere. Her goal? Inspire people of all types — from the 5:30 AM rise-and-grind early birds, to the snooze-button-bashers — to enjoy both activewear and being active — without the obligation or pressure of athletic performance.
Her focus is to encourage movement of all kinds with a heavy emphasis on outdoor recreation, veering away from the industry standard and social pressure of tying numbers and metrics to every run, score cards to every spin class, and spec sheets to every yoga session. Outdoor Voices is a brand that promotes fun and functionality over competition and compulsion, while ensuring delivering colorful designs made from long-lasting, comfortable materials.