Public Goods

Supermarkets may be an essential part of life for some, but we think it’s high time they packed their plastic bags. Shelves and shelves of factory-farmed foods, filled with unnatural hormones and, more often than not, made from mistreated animals. Rows of household goods and beauty products, full of unhealthy chemicals and terrible for our bodies and the environment… the list of supermarket sacrifices is long — and it’s not a pretty one. Thankfully, we now have a choice — and a much better option: Public Goods.

Modest-living and ninja-enthusiast Morgan Hirsch learned early on from his family’s manufacturing business that most modern big-box brands create nothing but their logo (and frankly, even that is a strong maybe). After contracting out the manufacturing work, these brands hike up the price to account for all the different parties involved, resulting in a pricetag that’s roughly ten times what the product is worth (sometimes more!). After his family’s business went under, Hirsch hit his limit one morning looking around his bathroom at all the branded products- products he knew were made without care or responsibility to the consumer. And that’s when the idea for Public Goods began. After a rocky start finding investors, Hirsch decided to go straight to the people, raising thirty times his original Kickstarter goal of $20,000. For Hirsch, the overwhelming initial response was a signal that everyday people; the Public in Public Goods, are just as fed up with being overcharged, undervalued, and under-appreciated. Public Goods was founded on principles of honesty, responsibility, and convenience. When you see their name on a product, you can purchase with confidence in the fact that Public Goods, themselves, created it from scratch.