The Purple Carrot Origin Story
While it’s fair to assume that the story of a brand dedicated to delivering mouthwatering vegan recipes starts somewhere in the kitchen, Purple Carrot actually took root and sprouted from its founder’s garage. Andy Levitt founded Purple Carrot once he saw the amazing difference a plant-based diet made in his personal health. The benefits affected not only in how he felt daily, but improved and alleviated symptoms of his Crohn’s Disease. And while a garage may not be the best place for experimenting with recipes, it was there that Levitt built and launched his plan to share Purple Carrot with the greater community.
The idea quickly gathered support, and the brand’s momentum was significantly amplified after Levitt discovered a dedicated Purple Carrot fan and business partner — in Tom Brady.
After its first few years Purple Carrot experienced rapid growth, blossoming into a brand recognized for its top-quality taste, culinary creativity, and undeniable freshness. Propelled by a talented head chef, exciting new recipes, and the freshest possible ingredients, Purple Carrot is turning the heads of vegan and non-vegan foodies, alike, encouraging everyone to eat healthy, nutritious, high-protein meals.