Reel
Tree-free, 100% bamboo toilet paper and paper towels for reel global change.
About Reel
REEL redesigns a classic product meant to clean up messes. Yup, we’re talking about toilet paper and paper towels. REEL’s 100% bamboo tree-free paper products are designed to be better for you and the environment. Not only are they made out of bamboo, a sustainable material, but they are also free of ink, dyes, and BPAs.
Why We Love Them
Origin Story
The TL;DR
- Sustainable toilet paper and paper towels made from bamboo, a highly renewable and sustainable resource
- Zero-plastic packaging
- Advocates for universal access to household sanitation services by partnering with SOIL, a non-profit providing vulnerable communities in Haiti with access to toilets
The Science & The Soul
The Science
It’s all about the bamboo, baby. Bamboo, a renewal resource, is one of the fastest growing plants on earth. It can grow up to 3ft in 24 hours, and can be harvested once a year without replanting. Bamboo consumes 30% less water than hardwood trees, but gives out 35% more oxygen and is excellent at absorbing greenhouse gases like CO2. Bamboo also easily breaks down in water, unlike regular toilet paper which breaks down slower and can clog pipes.
REEL sources its bamboo from Southwestern China. Once the bamboo stalks are harvested, REEL takes the paper rolls to a facility to break them down into chips. The chips are then boiled down into a pulp using chlorine-free bleach, which is then pressed into actual paper and combined into rolls. Plus, you can sign up to have rolls of paper towels and toilet paper delivered to your door on your schedule so that you never run out.
The Soul
REEL is committed to having a positive impact on the environment and in peoples’ lives. Approximately 2.4 billion people are forced to defecate outside, which means exposure to deadly pathogens and increased likelihood of contamination. For every box of REEL paper purchased, REEL helps fund access to clean toilets for those in need through its partnership with SOIL, a non-profit that gives Haiti’s vulnerable communities access to lifesaving household sanitation services.