The Reel Origin Story
REEL was founded by Livio Bisterzo and Derin Oyekan in 2019. Oyekan grew up in Lagos, Nigeria and witnessed firsthand the hardships and health risks resulting from a lack of access to household sanitation services like toilets and running water. Livio Bisterzo, who started his first company in 2003, was eager to create a product that could change people’s lives. Once Bisterzo and Oyekan teamed up, there was no turning back. They embarked on their mission to create a brand that gives people access to basic sanitation needs and improves the quality of life for people across the planet. REEL has already sold over 3 million rolls of toilet paper, and their subscription has been adopted by thousands. They’re changing the planet, one roll at a time.