Youthforia
Fun, playful makeup that changes color to match your exact shade.
About Youthforia
Matching the right blush shade for your skin can be hard. Until, Youthforia. Their BYO Blush Oil turns your ultimate shade when applied directly to the skin. Plus, their lip glosses are fun and universal colors that you’ll enjoy applying.
Why We Love Them
Origin Story
The TL;DR
- Unique products including a blush oil that reacts to your skin’s pH level to create a completely unique shade
- Follows USDA BioPreferred and follows Green Chemistry Principles
- Vegan, cruelty-free makeup brand
The Science & The Soul
The Science
Youthforia products are uber high-quality, super safe for the skin, and good for the environment. Youthforia sells two main products: BYO Blush, a color changing blush oil, and Dewy Gloss, hydrating and nourishing lip gloss. Let’s take a deeper look at this:
The BYO Blush is the mood ring equivalent of a blush,. But this blush has a bit more science and accuracy than your old mood ring. BYO Blush is a buildable blush oil that reacts to your skin’s natural pH level to create the perfect shade. Free of fragrances and silicones, vegan, cruelty-free, and contains 98% bio-based content like avocado oil, rosehip oil, sunflower oil. It works with all skin types and skin shades, and gives every one who wears it their own unique color. Wear it on a bare face or integrate it in your full makeup routine; however you wear makeup, this is for you.
For those who are seeking the perfect luscious lip, Dewy Gloss may be your answer. Made with castor oil which acts as a natural inflammatory and calms dry skin, Dewy Gloss is like a soft kiss to your lips. It comes in five colors ranging from a sheer, cool tone with sparkles to a burnt brick. Every gloss is made with 0% fossil fuels. Dewy Gloss comes with a unique doe foot applicator that deposits more gloss on the tip which means it’s easier to create an ombré effect or precise lip lines at the cupid bows and corners of your lips.
Youthforia products are all USDA Biopreferred and follow Green Chemistry Principles. But what does that even mean? USDA Biopreferred means that a majority of the ingredients in its products do not contain fossil fuels AKA gases that harm the environment. Green Chemistry Principles outline 12 areas that would make a greener chemical, process, or product. It includes Prevention, Atom Economy, Less Hazardous Chemical Synthesis, Designing Safer Chemicals, Safer Solvents and Auxiliaries, Design for Energy Efficiency, Use of Renewable Feedstocks, Reduce Derivatives, Catalysis, Design for Degradation, Real-time analysis for Pollution Prevention, and Inherently Safer Chemistry for Accident Prevention.
The Soul
You can probably already tell from its products that Youthforia is all about having fun and celebrating youth culture. It’s bright, neon colors, bold block text and playful photos totally capture Youthforia’s “if confetti were a feeling” vibe and remind consumers about the joys of embracing your inner teen — being open, curious, silly, and excited!