The Edit / 16 Amazing Women-led Brands Set to Run the World in 2021

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16 Amazing Women-led Brands Set to Run the World in 2021

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Reviewed by Amanda Hitchcock

Last Updated January 2022

Women led brands 2021

These 16 amazing women-led digitally-native brands are making a huge impact across every category of retail, from designing size-inclusive underwear to revolutionizing sexual wellness and disrupting sleepy, traditional industries like cookware. Check out our list and make sure you keep an eye on these incredible brands and the women behind them in ’21.

#1: Universal Standard

The world’s most inclusive fashion brand, with sizes 00 to 40 and free size exchanges. Co-founded in 2015 by Polina Veksler & Alex Waldman.

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Why we love them:
67% of women in the U.S. wear a size 14 or above, and yet the fashion industry is clearly focused on sizes 0-10. Rather than forcing woman above a certain size to shop in the “Plus Size” section, which is often limited to a few styles and colors in a collection, Universal Standard creates the exact same pieces in sizes 00-40. All pieces are created of the highest quality like Italian Merino Wool, French Satin-back Crepe, Premium Cotton, and more that last for a long time and build your wardrobe so you have a piece for every activity whether that’s lounging around the house or heading to a fancy event.

Universal Standard is also changing the way to shop for clothing online by introducing their “See It In Your Size” shopping capability, which allows everyone from size 00-40 to see each product on a model wearing your size so you know exactly what it looks like on your body type.

Get 10% off your first order ➔

#2: Girlfriend Collective

Sustainable, ethically-made activewear for women, in sizes XXS to 6XL. Co-founded in 2016 by Seattle-based Ellie Dinh.

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Why we love them:
Finding quality activewear that’s both high-performing and thoughtfully designed can be challenging. A high-end fit often comes with a high-end price tag, and ethical, eco-friendly options normally lack the variety necessary to personalize your look and showcase your style. Girlfriend Collective has changed that – and our workouts and hangouts will never be the same. With an exemplary commitment to transparency, Girlfriend Collective’s collection of tops, bottoms, outerwear, and everyday accessories – made largely from recycled water bottles (yes, you read that right) – isn’t just good for the planet, it’s good fashion.

So, if saving the world in a killer, color-blocked, ethically-sourced sports ensemble sounds like your favorite way to break a sweat, then guess what, Girlfriend — welcome to the Collective!

Get 15% off your first order of $95+ at Girlfriend ➔

#3: Haus Aperitifs

Haus is a new apéritif made with all-natural ingredients on a farm in California. Co-founded by Helena Price Hambrecht with husband Woody.

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Why we love them:
If you’ve had weekends like ours, you’ll have a few too many memories of great parties ruined by poor quality booze – which left you feeling groggy by the middle of the evening and worse the next morning. That’s why wise people tell us a Haus is not a home without wonderful things to drink. Aperitifs are perfect for socializing – their alcohol content is high enough for flowing conversation but low enough they can be sipped for hours without causing drunkenness or hangovers. You might say they’re a halfway haus between spirits and wine.

Helena and Woody are a third generation winemaking family in Sonoma Country, California; in 2009, Woody discovered aperitifs while living in Berlin, and was struck by the German culture of drinking while enjoying companionship, rather than drinking to get drunk. He figured that, if it’s good enough for the Germans, why not for Americans? The first batch of Haus was created in the family living room with a bucket of chardonnay and lemons and elderflower from the yard. The team has determinedly retained this homegrown philosophy ever since.

Try Haus and get exclusive discounts with their membership ➔

#4: Brightland

Conciously-crafted olive oils and vinegars, farm-grown in California. Founded in 2018 by Aishwara Iyar.

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Why we love them:

After Aishwarya Iyer and her husband started getting into cooking, they discovered that 70% of imported olive oil fails the industry standards for extra-virgin rating, yet receives the title anyway. These oils contain defects and additives like vegetable oils that can ruin the product’s overall integrity, nutritional value, and taste. With this knowledge, Iyer founded Brightland, and introduced a combination of savor-worthy natural flavors and collaborative, health-focused sourcing practices to a largely artificial industry.

Brightland olives and fruits are sourced directly from family farms in California’s Central Coast. Custom-blended into delicious oils and vinegars, they contain no fillers, additives, or artificial preservatives. The difference in quality is unbelievable, and with every bite you can taste Brightland’s devotion.

Save $25 on the Golden State capsule set ➔

#5: Parade

The size-inclusive underwear brand that’s sparking a revolution of self-expression. Co-founded by Cami Tellez in 2019.

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Why we love them:

Parade is a bold, hip, inclusive women’s underwear brand that is rewriting the American underwear story and introducing the world to a new layer of vibrant, female-focused self-expression. Instead flaunting the typical, hyper-sexualized, heavily altered, lingerie-led, male-gaze fanservice, Parade celebrates individualism by encouraging everyday people to post pictures in their underwear on social media, just as they are. No pants, no shame, #nofilter.

Get Free Shipping on Orders $50+ at Parade ➔

Reel: Premium Bamboo Paper Towels (12-Pack) – $39.99

By now it’s common knowledge how harmful paper towels are to our Earth, and yet they’re just too convenient for many to let go. Reel knows this, so they’ve made a product that does disposable paper, better, so you don’t have to compromise. Their bamboo paper towels are completely biodegradable, made from a renewable resource, and arrive straight to your doorstep (in recyclable packaging) with the touch of a button.

Get 25% OFF for Earth Month with code EARTH25

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Plant People: Drops + Mind and Body – $68.99

For those seeking a natural anxiolytic and a pill-free night’s rest, CBD can be a godsend. Plant People’s full-spectrum extract works on anxiety, inflammation, insomnia, and even assists cognition – all while remaining organic, non-GMO, and free from harmful, artificial additives.

Get 15% OFF Plant People products with code FASCINATION15

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Tradlands: Nico Dress – $197

Comes with that ever elusive women’s accessory: actual pockets.Even better, Tradland’s ethically-driven sourcing process and eco-conscious manufacturing mean that, not only will their ultra-soft, long lasting pieces look and feel great, they’ll do some serious good, too.

Get 15% OFF Tradlands apparel with code FASCINATION15

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Corq: Everyday Yoga Mat – $98

Whether you’re sweating it out in downward-facing dog or relaxing in shavasana, Corq’s Yoga Mat ensures a peaceful session free of slipping and sliding. The anti-microbial properties of their premium cork also mean you’ll never need to worry about bacteria, fungus, or other common hygiene risks while working out.

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Holden: The Domed Ring – $349

While many jewelry brands make their products without consideration for the harm they cause to workers and the Earth, Holden stands firmly by their ethical and sustainable principles, so you and your partner can wear your rings with pride.

Shop now and receive a FREE ring sizing kit with purchase.

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Romer: The Complete Regimen – $127.75

Romer’s clean, responsibly-sourced, Complete Regimen has everything you need to keep your skin naturally healthy and blemish-free. This skincare set shields your skin from environmental damage, while protecting the environment as a whole.

Get 15% OFF with code FASCINATION15

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Blume: The Essentials Bundle – $44

Life is full of breakouts, cramps, and bloating. Blume’s Essentials Bundle is designed to tackle a variety of common discomforts, conveniently, all while remaining 100% natural and environmentally friendly.

Get 20% OFF with code FASCINATION

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Misfits Market: Mischief Box – Starts at $20

Fellow foodies, we know what truly matters is on the inside. It also matters that we don’t spend a week’s salary on “organic” products. For roughly 40% less than a trip to your local grocery story, Misfits Market’s Mischief Box comes loaded with delicious, farm-fresh fruits and vegetables of all shapes and sizes — that have just as much personality as they do fresh, bold flavor.

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Cariuma: Navy Canvas OCA Low – $79

Don’t let the classic silhouette fool you — Cariuma is shaking up the footwear industry, one sustainable, handcrafted pair of shoes at a time. For this brand, it’s all about quality; building something that lasts in order to reduce waste and preserve resources.

With an emphasis on design and premium natural materials, Cariuma’s shoes are made to be timeless. These classic, Navy Canvas Low-Tops feature 100% vegan insoles made from organic mamona oil and cork to keep you comfortable and supported all day long.

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Grove Collaborative: Laundry Essentials Set – $63.70

Plastic-reducing detergent and auto-dosing dispenser set. Reusable wool dryer balls. Collapsible, 100% organic cotton laundry tote. 96% bio-based, dye-free detergent.

With an eco-conscience this clean, the only dirty laundry you’ll ever need to worry about are the clothes you put in the wash. Shop Grove Collaborative for a variety of sustainable, healthy, and practical home essentials — and get a free gift set with your first $30 purchase.

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Grove Collaborative: Laundry Essentials Set – $63.70

Plastic-reducing detergent and auto-dosing dispenser set. Reusable wool dryer balls. Collapsible, 100% organic cotton laundry tote. 96% bio-based, dye-free detergent.

With an eco-conscience this clean, the only dirty laundry you’ll ever need to worry about are the clothes you put in the wash. Shop Grove Collaborative for a variety of sustainable, healthy, and practical home essentials — and get a free gift set with your first $30 purchase.

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