16 Amazing Women-led Brands Set to Run the World in 2021

#1: Universal Standard

The world’s most inclusive fashion brand, with sizes 00 to 40 and free size exchanges. Co-founded in 2015 by Polina Veksler & Alex Waldman.

universal standard - tile

Why we love them:

67% of women in the U.S. wear a size 14 or above, and yet the fashion industry is clearly focused on sizes 0-10. Rather than forcing woman above a certain size to shop in the “Plus Size” section, which is often limited to a few styles and colors in a collection, Universal Standard creates the exact same pieces in sizes 00-40. All pieces are created of the highest quality like Italian Merino Wool, French Satin-back Crepe, Premium Cotton, and more that last for a long time and build your wardrobe so you have a piece for every activity whether that’s lounging around the house or heading to a fancy event.

Universal Standard is also changing the way to shop for clothing online by introducing their “See It In Your Size” shopping capability, which allows everyone from size 00-40 to see each product on a model wearing your size so you know exactly what it looks like on your body type.

 

Get 10% off your first order ➔

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Universal Standard

Willow Wool Cocoon Coat

$345

Universal Standard

Nailah Button Down Tunic

$98

Universal Standard

Mia Jersey Dress

$75

Universal Standard

Next-to-Naked Bodysuit

$95

Universal Standard

Bree Sweatshirt Dress

$98

#2: Girlfriend Collective

Sustainable, ethically-made activewear for women, in sizes XXS to 6XL. Co-founded in 2016 by Seattle-based Ellie Dinh.

girlfriend collective

Why we love them:

Finding quality activewear that’s both high-performing and thoughtfully designed can be challenging. A high-end fit often comes with a high-end price tag, and ethical, eco-friendly options normally lack the variety necessary to personalize your look and showcase your style. Girlfriend Collective has changed that – and our workouts and hangouts will never be the same. With an exemplary commitment to transparency, Girlfriend Collective’s collection of tops, bottoms, outerwear, and everyday accessories – made largely from recycled water bottles (yes, you read that right) – isn’t just good for the planet, it’s good fashion.

So, if saving the world in a killer, color-blocked, ethically-sourced sports ensemble sounds like your favorite way to break a sweat, then guess what, Girlfriend — welcome to the Collective!

Get 15% off your first order of $95+ at Girlfriend ➔

Shop Girlfriend Collective’s Bestsellers

Girlfriend Collective

FLOAT Seamless High Rise Legging

$68

Girlfriend Collective

High- Rise Pocket Legging

$78

Girlfriend Collective

Paloma Bra

$38

Girlfriend Collective

Topanga Bra

$38

Girlfriend Collective

Compressive High-Rise Legging

$68

#3: Haus Aperitifs

Haus is a new apéritif made with all-natural ingredients on a farm in California. Co-founded by Helena Price Hambrecht with husband Woody.

Why we love them:

If you’ve had weekends like ours, you’ll have a few too many memories of great parties ruined by poor quality booze – which left you feeling groggy by the middle of the evening and worse the next morning. That’s why wise people tell us a Haus is not a home without wonderful things to drink. Aperitifs are perfect for socializing – their alcohol content is high enough for flowing conversation but low enough they can be sipped for hours without causing drunkenness or hangovers. You might say they’re a halfway haus between spirits and wine.

Helena and Woody are a third generation winemaking family in Sonoma Country, California; in 2009, Woody discovered aperitifs while living in Berlin, and was struck by the German culture of drinking while enjoying companionship, rather than drinking to get drunk. He figured that, if it’s good enough for the Germans, why not for Americans? The first batch of Haus was created in the family living room with a bucket of chardonnay and lemons and elderflower from the yard. The team has determinedly retained this homegrown philosophy ever since.

Try Haus and get exclusive discounts with their membership ➔

Shop Haus Bestsellers

Haus

Spiced Cherry

$39

Haus

Citrus Flower

$39

Haus

Ginger Yuzu

$39

Haus

The Citrus Duo

$70

Citrus Flower & Lemon Lavender

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Haus

The Spiced Duo

$70

Bitter Clove & Spiced Cherry

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#4: Brightland

Conciously-crafted olive oils and vinegars, farm-grown in California. Founded in 2018 by Aishwara Iyar.

brightland the essentials capsule

Why we love them:

After Aishwarya Iyer and her husband started getting into cooking, they discovered that 70% of imported olive oil fails the industry standards for extra-virgin rating, yet receives the title anyway. These oils contain defects and additives like vegetable oils that can ruin the product’s overall integrity, nutritional value, and taste. With this knowledge, Iyer founded Brightland, and introduced a combination of savor-worthy natural flavors and collaborative, health-focused sourcing practices to a largely artificial industry.

Brightland olives and fruits are sourced directly from family farms in California’s Central Coast. Custom-blended into delicious oils and vinegars, they contain no fillers, additives, or artificial preservatives. The difference in quality is unbelievable, and with every bite you can taste Brightland’s devotion.

Save $25 on the Golden State capsule set ➔

Shop Brightland’s Bestsellers

Brightland

The Golden State Capsule

$225

Brightland

The Artist Capsule

$115

Brightland

The Essentials Capsule

$112

Brightland

The Duo

$65

Brightland

The Mini Essentials

$70

#5: Parade

The size-inclusive underwear brand that’s sparking a revolution of self-expression. Co-founded by Cami Tellez in 2019.

parade replay thong

Why we love them:

Parade is a bold, hip, inclusive women’s underwear brand that is rewriting the American underwear story and introducing the world to a new layer of vibrant, female-focused self-expression. Instead flaunting the typical, hyper-sexualized, heavily altered, lingerie-led, male-gaze fanservice, Parade celebrates individualism by encouraging everyday people to post pictures in their underwear on social media, just as they are. No pants, no shame, #nofilter.

Get Free Shipping on Orders $50+ at Parade ➔

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Parade

Clean Air Pack

$54

Limited-edition Universal pack featuring exclusive colors for Earth Month. Each pack includes a $10 carbon offset donation through NativeEnergy—aka 1 ton of carbon (equivalent to the environmental toll of taking a domestic flight). Your climate purchase will go towards preserving Colorado’s May Ranch, over 14,500 acres of native prairie land.

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Parade

Re:Play Boyshort

$9

Parade

Re:Play Thong

$9

Parade

Re:Play Cheeky

$9

Parade

Re:Play High Rise Thong

$10

#6: Andie Swim

Swimsuits that look good and fit well on any body. Founded in 2016 by Melanie Travis.

Why we love them:

In 2016, Andie’s founder Melanie Travis had reached her limit with the amount of male-owned swimsuit companies failing to meet the needs of modern women. For many women, going to the beach or the pool can be an embarrassing, uncomfortable experience instead of a fun one. So, with her wife’s support, she quit her day job and took to designing comfortable and fashionable one-piece bathing suits for every occasion and style.

One outpouring of public support (and much trial-and-error) later, Andie Swim has become one of Instagram’s favorite swimwear brands, attracting celebrities like Demi Moore as investors.

Get 10% off your first order at Andie Swim ➔

Shop Andie Swim’s Bestsellers

Andie Swim

The Mykonos- Flat

$95

Andie Swim

The Tulum- Ribbed

$115

Andie Swim

The Rio Top- Flat

$50

Andie Swim

The Sardinia- Flat

$95

Andie Swim

The Ibize- Ribbed

$115

#7: ABLE

Ethical women’s fashion brand with hand-crafted bags, apparel, jewelry & accessories. Though this brand was founded by Barrett Ward and his wife in 2008, today, the brand is led by a 95% female team, and their dedication to women’s empowerment lands them squarely on our list.

Why we love them:

ABLE began in 2008,  following a series of life-altering conversations, inspired determination, and, eventually, a small collection of handcrafted scarves.

“In Ethiopia we met women who had escaped from the commercial sex industry, and they asked us for help finding jobs that could provide stability and support for themselves and their families,” said Barrett Ward, founder & CEO of ABLE.

ABLE’s founding family recognized that employment and a fair wage could offer this opportunity. So, they began hosting classes to train these women in the art of making scarves with the promise of a fair and livable wage. Since then, ABLE has slowly expanded both its products and reach, creating hugely transformative opportunities for women around the world. Whether it’s one of ABLE’s leather totes, their signature denim jacket, or personalized pieces from their refined jewelry collection, each handcrafted, top-quality ABLE piece promises to empower women across the globe, while encouraging confidence, expression, and comfort through the clothes they make and wear.

Exclusive Offer: Get 20% off ABLE with code FASCINATION20 ➔

Shop ABLE Faves

ABLE

The Merly Jacket

$150

ABLE

Mamuye Classic Tote

$185

ABLE

Maha Leather Jacket

$350

ABLE

Veda Midi Dress

ABLE

Letter Necklace

Starts at $65

ABLE

Emnet Foldover Crossbody

$150

ABLE

Shilpa Midi Tank Dress

$120

ABLE

Emmy Sneaker

$150

ABLE

Mae Drapey Tee

$40

#8: Proven Skincare

Finally, personalized skincare made specifically for your skin, environment and lifestyle. Founded in 2018 by CEO Ming Zhao.

Why we love them:

Just when we think that every avenue of the beauty industry has been explored, we are Proven wrong. Proven Skincare throws away the typical, collectivist approach of a traditional beauty company, replacing it with an incredible focus on the person behind the makeup. Newcomers to the site are given a “skin quiz,” in which they affirm the factors of skincare most important to them. Sensitivity, redness, wrinkle-removal- any and all aspects of facial care are combined to create a personalized skincare set that works to have you looking your finest.

Visit Proven to take your personalized skincare quiz ➔

#9: Haute Hijab

Beautiful, breathable and durable hijabs for the powerful women of the world. Founded in 2010 by Melanie Elturk and her husband Ahmed Zedan.

haute hijab tile

Why we love them:

Haute Hijab believes that, with the hijab, intentions are vital – and the company calls on women everywhere to wear it like you mean it. It’s essential that wearers never forget the why: Was it a natural progression? Or an active choice? Haute Hijab has even created the hashtag #LikeYouMeanItHH, enabling women to discuss their intentions, share hijab tutorials, participate in a hijab-style refresh, and stay aware of the hijab’s foundations. This is how Melanie can claim Haute Hijabs help to enrich lives and nourish souls – “for the world’s most powerful women”.

Visit Haute Hijab ➔

#10: Jiggy Puzzles

Beautiful, artfully-crafted puzzles to bring your family together. Founded in 2019 by Kaylin Marcotte.

jiggy puzzles tile

Why we love them:

In 2019, Kaylin Marcotte found her muse in jigsaw puzzles. She loved putting them together as a relaxing hobby but was too often disappointed with the bland designs upon completion. Never one to settle, Marcotte founded Jiggy Puzzles, incorporating the best works of rising female artists to create beautiful, inspiring landscapes and portraits. Out of pure coincidence, Jiggy began selling their puzzles just a few months before the coronavirus pandemic hit. For thousands stuck indoors, these puzzles were a lifeline to keep from going stir-crazy. Sales rose 550%, and more and more people are getting Jiggy every day.

Get 10% off your first order of $75+➔

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Jiggy Puzzles

Snow Cabin, Sara Boccaccini Meadows

$40.00

Jiggy Puzzles

Universe, Zulfa Ishak

$40.00

Jiggy Puzzles

Dog Mom

$49

Jiggy Puzzles

Boobs

$40.00

Jiggy Puzzles

Just A Snack

$49.00

#11: Maude

The Modern Intimacy brand designing the stigma out of sexual wellness. Founded in 2018 by Éva Goicochea. Oh, and Dakota Johnson joined in 2020 as Co-Creative Director.

maude vibe

Why we love them:

Rarely talked about, often misunderstood, sexual health products are slowly finding their niche in today’s market. Maude was founded on the understanding that everyone should be able to enjoy sex, irrespective of age or gender. Whether you’re a newly single fifty year old, a cisgender heterosexual couple in your twenties, or nonbinary and looking for a partner, Maude has everything you need to have a good time.

Get $5 off your first order ➔

Shop Maude’s Bestsellers

Maude

Vibe

$45.00

Maude

Rise

$25.00

Maude

burn

$25.00

Maude

Shine Organic

$25.00

Maude

Maude oil no. 0

$35.00

#12: Our Place

The insta-famous kitchenware brand connecting people through cultural cuisine. Co-founded in 2019 by Shiza Shahid.

our place tile

Why we love them:

Lo’ and behold, this shapeshifting sauce pan is in fact, not sorcery. It truly is a deep fryer, skillet, sauce pan, and sauté pan all-in-one and can sear, braise, saute, fry and boil. This best-selling, Instagram-famous pan does the job of eight pans. Can you believe it? The Always Pan wasn’t coined the most buzz-worthy kitchen staple of 2020 for nothing: it has a stainless steel steamer basket for veggies (or dumplings, we’re not judging) , a nesting beechwood spatula attached, an easy-pour spout, ridges that catch condensation and a lid that releases steam when you want and locks when you don’t. Deep enough to boil soup and shallow enough to flip an egg, this pan is just as multi-facetted as it is aesthetic.

 

Shop Our Place’s Bestsellers

Our Place

Dinner for 4

$250$290($40 off)

Our Place

Always Pan

$145

Our Place

Main Plates

$50

Our Place

Side Bowls

$45

Our Place

Drinking Glasses

$50

#13: Aurate New York

Beautiful gold jewelry pieces for women, designed and crafted in NYC. Co-founded by grad school friends Sophie Kahn and Bouchra Ezzahraoui in 2015.

aurate tile

Why we love them:

Aurate uses 100% recycled gold, in order to avoid the devastating impact of gold mining. Master craftspeople in New York take the ethically sourced gold and jewels and use Sophie Khan’s designs to create the incredible jewelry of Aurate. Khan claims that she uses everyday images, from the movement of the city to the arches of the Brooklyn Bridge, as design inspiration.

 

Get up to 25% off ➔

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AURATE New York

Infinity Heart Ring

$80

AURATE New York

Diamond Bezel Necklace

$320

AURATE New York

XL Diamond Bezel Necklace

$750

AURATE New York

Infinity Ring

$120

AURATE New York

Lightweight Gold Hoop Earrings Trio

$220

#14: Warp & Weft

Warp + Weft is a family-owned denim business committed to eco-friendly sustainable production and damn comfy, amazing-fitting jeans. Founded by Sarah Ahmed, Robert Wright, Eunice Ko, and Kathleen Clark.

warp weft tile

Why we love them:

Who doesn’t love jeans? They’re comfy, easy to wear…and too often, harmful for the environment and exclusive to certain body types. Sarah Ahmed set out to amend these failures of denim, and she did so in fantastic style. With their family a part of the denim business for three decades, a massive, eco-friendly manufacturing mill was at their service. This allows Warp + Weft to craft their denim themselves, rather than buying it as most companies do.

Ahmed revitalized her company in 2018, generating over 2.5 million in revenue in less than a year. She did this by expanding the collection of jeans, making it so every body could find a fit. Through specially sourced cotton, Lycra, Tencel, and other fabrics, Warp + Weft creates unique, comfortable, inclusive, environmentally-friendly jeans: enough adjectives that no one could resist.

 

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Warp + Weft

DUB – American Straight 22 inch Hyde

$118

Warp + Weft

JFK Plus- Skinny 28 inch Palisades

$88

Warp + Weft

MXP High Rise 29 inch Mulholland

$88

Warp + Weft

JFK Plus- Skinny 28 inch Palisades

$88

Warp + Weft

Sea- All Gender Jacket Nitro

$98

#15: Viv

Biodegradable, earth-friendly period care for women. Founded in 2019 by Katie Yara Diasti.

viv tile

Why we love them:

Viv’s pads are plant based; they are made out of bamboo fiber, which is naturally anti-bacterial, and corn fiber, which is incredibly absorbent. While normal pads take over 800 years to fully break down and contain as much plastic as 4 plastic bags, viv’s pads’ sustainable ingredients ensure that it only takes 150 days after disposal for the pad to degrade and break down. Most menstrual pads also contain nasty chemicals like those found in weed killer, which are toxic for women to use.

Get a free viv pouch with orders $25+ ➔

#16: Backdrop

Beautiful paint colors and accessories, ordered online and delivered to your door. Co-founded by Natalie Ebel in 2018 with her husband, Caleb.

backdrop 36 hours in marrakesh

Why we love them:

Backdrop was created by a husband-and-wife duo who experienced first-hand the painstaking process of picking out paint colors, testing swatches and rounding up supplies. They started Backdrop to create a seamless, eco-friendly alternative to the laborious process.

Backdrop offers $3 12″ x 12″ adhesive swatches so you can pick your palette without the mess. And all their paints are Green Wise certified with low-VOCs, ultra-low odor, and pigment made to last.

Get $20 off with purchase of 4+ gallons ➔

Shop Backdrop’s Bestsellers

Backdrop

Modern Love

$59

Backdrop

Supermoon

$59

Backdrop

Surf Camp

$59

Backdrop

36 Hours in Marrakesh

$59

Backdrop

West Coast Ghost

$59