• BEAUTY • HEALTH & WELLNESS
Founder Faves With David Yi, Editor-In-Chief Of Very Good Light
Reviewed by The Fascination Team
Last Updated January 2022
At The Fascination, we make it our mission to find and share today's top, trend-worthiest brands for you to shop and explore. (It's literally what gets us out of bed in the morning... Well, that and Jot Ultra Coffee.) But what about the brains behind the brands that inspire us; the creators themselves? What fascinates them?
We decided to find out. We asked our incredible community of founders about the brands they love, and they've given us their top 5 faves, along with their thoughts on the bestselling products that secured their picks a spot on the list.
Meet David Yi
Co-founder of good light and editor-in-chief of Very Good Light
David Yi is the co-founder of good light, a Gen Z personal care brand that believes in beauty beyond the binary. He’s also the editor-in-chief of Very Good Light, a beauty publication dedicated to redefining masculinity, and the author of Pretty Boys: Legendary Icons Who Redefined Beauty (and How to Glow Up, Too).David Yi is the co-founder of good light, a Gen Z personal care brand that believes in beauty beyond the binary. He’s also the editor-in-chief of Very Good Light, a beauty publication dedicated to redefining masculinity, and the author of Pretty Boys: Legendary Icons Who Redefined Beauty (and How to Glow Up, Too).
We asked David for his top five Fascination faves. Check out the brands and products that made the cut, and discover what David Yi himself has to say about his top picks.
David Yi’s Top 5
1. good light Cosmic Dew Water Cleanser
“Our cleanser is super gentle and hydrating. It’s also an amazing double cleanse – great for your makeup and SPF removal at the end of the day!”
2. Leesa Sleep Hybrid Pillow
“I love this adjustable and reversible pillow from Leesa because it’s the perfect snooze contraption. On one side is a down-like, quilted side that allows your head to rest, and the other is a cool-to-touch gel side that keeps your head and arms cold during the summer months. I’ve had this for over a year and I feel I need to order three more just in case it ever goes out of stock!”
3. The Sill Plant Parent Set
“During quarantine and with uncertain months ahead, it’s so important to take care of your mental health. I love that there’s a plant subscription service with beautiful greens that are easy to take care of. The Sill brings you plants on a monthly basis with chic planters in a multitude of colors. They say caring for a plant – and plants in general – has a positive effect on your mental health. I say this is true – and cannot wait to add to my window sill.”
4. Brooklinen Luxury Core Sheet Set
“These sheets are sumptuous, chic, soft to the touch, and feel as if you’re sleeping in a hotel but better. Instead of sleeping in a foreign place, you get that feeling in your bedroom every single night. It makes me want to get into my sheets and never want to get out of them, which isn’t so conducive for work, but they’re really just that good.”
5. Studs Mini Pavé Huggie
“I love the quirky, unique selection of earrings, and that it’s accessible. I love the creativity that goes into each and every one of the products. It’s visible that this is a brand that truly cares about their customers and earrings.”