Who is Four Sigmatic?
Four Sigmatic was founded by Tero Isokauppila in 2012, but it didn’t launch until 2015. He grew up in Finland on a family farm where foraged for mushrooms regularly. Growing up with the knowledge that mushrooms were superfoods, his studies of chemistry and nutrition only enhanced his love of mushrooms. So, he wanted to find a way to make them more inclusive in the mainstream diet.
The story of his grandparents brewing mushrooms into coffee during WWII helped solidify his idea. Originally, he called his company Four Sigma Foods in recognition of the fact that mushrooms surpass our traditional superfoods by 4 notches (or sigmas) on the nutrient chart.
His company sold medicinal mushroom elixirs, drinks, and extracts in the Finland area to begin with. But, once he realized there was a much wider audience, he shook things up a bit. Tero changed the name to Four Sigmatic and began focusing more on creating mushroom coffee to sell in the United States. And he’s been on fire ever since!
Four Sigmatic has a 3-leg approach to how they want to do business.
These legs include:
- Production of innovative, well-balanced health food products
- Engaging in charitable actions
- Giving free natural health education
The first 2 were easy for Four Sigmatic, but the third leg was the most difficult for them to flesh out. Initially, they engaged in different charitable organizations every year and rotated. The hope was that they could have a larger impact through diversity with their charitable giving. But, after a couple of years they decided to get more specific with their philanthropy.
Now, Four Sigmatic works only with their own charity to create medicinal mushroom boxes for cancer patients. Every 6 months they take a look at the profits to determine exactly how many medicinal mushroom boxes they can send out.
In order to get on the list for a box, Four Sigmatic goes in order of who has contacted them or been referred to them to receive a box. Each box contains a 6 month supply of 5 different medicinal mushrooms. These specific types of mushrooms have been tested and proven to help those with cancer.
Their passion to positively impact the world through knowledge and delicious products really helps to set them apart from other companies.